Social Media assessment and road map for the IBM Smarter Cities campaign. Work included creating personas and user journeys to explore the audience perspective, needs and behavior.
Some recent shots including:
Joe's Pub and the Public Theater, New York City
The Chrysler building, New York City
Arches National Park
Avista Web Design
Website redesign featuring a new responsive site and mobile enablement. I was one of three visual designer to create mockups for this effort.
Go Philadelphia! App Design
Designed for the 2015 Papal Visit to Philadelphia. The app is intended to help visitors find their way around the event as well as popular sites around Philadelphia
Posters, DVD covers and a lunchbox all designed for the National Retail Federation's Big Show.
For this show we designed two campaigns. The first campaign was the "Bookstore of the Future." Our campaign was around the idea that bookstores enable experiences beyond just reading or the store and this particular store is "...taking you there".
The second campaign concept was the design of a technology super-hero called "Major Innovation". This sub-campaign was featured on the products sold in the Bookstore of the Future.
Mohonk Preserve App Design
As part of their strategic plan and their "Visit Mindfully" theme, the Mohonk Preserve set out to create a location-based mobile app to support an immersive visitor experience.
Key objectives were to better serve their visitors by providing information before and after their visit; to assist their trail head and interpretive staff in serving visitors; and to build up their social media presence.
This Impact Grant project spanned through the conceptual and design phase of development.
Visual Design Treatments
The culmination of our work was design treatments. Mohonk had just developed new branding guidelines that were applied to the design. The primary design objective was to capture the feeling of adventure and serenity of being at the preserve.
Ideating: Feature List
Our work started with a capturing everyone's ideas on the features and functions of the app. We then categorized all of the ideas and everyone voted on the features they thought were most important and well as feasible. This helped us prioritize. Next Step: talk to targeted users and get their reaction to the proposed functionality.
We captured the step-by-step experience for several different user types. Each journey is unique and must take into consideration the specific audience's needs, wants and behaviors. Capturing a user's feelings helps us stay connected to the real human we are designing for.
Creating a paper prototype allows us to imagine how content and the navigational structure will be applied to the design. We can also use the prototype as a low cost, low fidelity means to test our proposed solution with our designated audiences.
Navigational Flow Chart
Helps us understand the proposed hierarchy of functions. We can see how each page relates to the entire application.
Wireframes allow us to visualize the layout of content and functionality. They guide interaction design decisions and provide an outline for the visual design effort. Wireframes are also used to capture feedback from users and approvals from clients.
Cox Automotive StartUP
Cox Competition: Design an app utilizing StartUP methodology
StartUP is a 3 day crash course in Design Thinking and Lean Startup methods; where teams work through a series of Build, Measure, Learn iterations.
For this contest attendees were invited to pitch a new (never been done before) idea. Then everyone voted for his or her favorite idea. There were 3 winning ideas including ours; Car Buddy.
We formed teams to build the idea. Each team created a minimum viable product and validated its value through customer interviews.
In the end we didn’t win the contest but learned a lot about StartUP methods that we could bring back to our IBM Design Thinking process.
Car Buddy App
In our persona's scenario whenever Sandra’s car has a maintenance problem, Car Buddy automatically sends an alert to her and her husband's phones informing them of the problem. It also provides Sandra's location as well as option to schedule a service appointment right there and then.
The app can provide nearby locations for immediate service. It can also store your regular mechanics information.
Connecting to a mechanic
The app offers the convenience of calling a service provider right from the service options screen.
Car Buddy Brand
We even had time to quickly brand our app.
Zoo Atlanta Kiosk
IBM partnered with Zoo Atlanta and the Center for Behavioral Neuroscience (CBN), to design and implement two projects. The first was the Orangutan Learning Tree, a fake tree with a perch and stand that housed a touch screen computer. The orangutans were able to play games on the touch screen computer while providing important cognitive data for the CBN scientists.
The second project dubbed the “human kiosk” was a standard kiosk that sits next to the exhibit that gave human visitors the chance to play the same games as the orangutans and to learn more about their environment and challenges. Human kiosk screen mockups are shown here.