Passionate and creative storyteller, strategic thinker and exceptional leader. Has a proven track record of success in creating marketing communications and digital solutions for top-tier clientele. Brings together expert creative acumen, innovation and business solutions.
Clients include: AT&T, SunTrust, US Diplomacy Center, Public Theater (NY), Jabil Electronics, The Masters, Dow Chemical, LA County, IBM ThinkPlace at Epcot, Georgia Technology Authority, The Limited, CoverGirl and Conoco
Key Specializations: Creative Vision and Project Management; Brand Strategy and Transformation; Integrated Marketing Campaign Strategy and Execution; User Research and Market Analysis; Design Thinking
IBM Marketing Service Center, Atlanta, GA | Creative Director
Develop strategy and creative for marketing campaign-specific needs to drive awareness, engagement and demand generation across a global marketplace. Collaborate with Leadership and Campaign Managers to ensure all creative touch points are a part of the integrated end-to-end planning and execution.
Lead and inspire creative teams. Keep deliverables organized, on schedule and budget. Apply best-in-class creative, technical writing, editing, multimedia, visual design, and audience analysis to each project solution. Design and develop elements for user interface, web, multimedia delivery, print, and other linear and non-linear creative deliverables.
Responsible for aligning all deliverables to the IBM Design Language and IBM Brand Guidelines while leveraging the IBM Design Thinking practice to architect end-to-end marketing solutions.
Oversee and develop day to day creative including creative strategy, concepting/ideation, graphic design, photography, motion graphics, illustration, written content, digital production and any other assets and collateral required.
Provide creative leadership for the IBM PartnerWorld brand, a world-class multi-tiered B2B program that empowers channel partners sales efforts. Responsible for delivering unique and compelling point of views (POVs), partner stories, strategic messaging and leadership proof points to improve IBM’s portfolio market position, competitive advantage and business results.
IBMiX, Atlanta, GA | Design Practice Lead
Demonstrated success directing and implementing a broad range of revenue-generating multi-phase UX initiatives for Fortune 500 companies, working collaboratively with C-level executives and UX teams from concept to launch.
Recruit, interview, hire and mentor cross-functional UX talent. Provide creative leadership, direction, and inspiration for a team of UX Directors, Creative Directors and Designers.
Participate in key business development efforts including responding to RFPs and leading Orals and Design Ideation Workshops.
Lead IBM Design Thinking creative exploratory work with client executives and IBM UX teams defining brand positioning, and digital transformation, visualizations, wireframes, storyboards, rapid prototypes, and culminating in an overall strategic UX plan.
Conceptualize the user experience for web, mobile and other digital applications; and define the systems and patterns therein to create interfaces and interactions that are intuitive, easy to use and compliant to standards.
Translate client needs, technology requirements and user research into defined specifications and requirements. Oversee the creation of visioning documents, user flows, wireframes, mockups, diagrams and prototypes.
Scope, price, and produce project plans for creative execution of engagements across a range of clients and industries.
AT&T, SunTrust, Zoo Atlanta, Petco, Mohonk Preserve, LA County, IBM ThinkPlace at Epcot, Schools First FSU, Georgia Technology Authority, Whirlpool, United States Census Bureau, Cover Girl, Limited Express, United State Diplomacy Center, The Public Theater (NY), YWCA USA
IBM Corporate Citizenship and Corporate Affairs | Business Consultant
Provide specialized strategy consulting services to address unique business needs of nonprofits and small businesses including technology, brand and communication consultancies. Each engagement includes a discovery phase followed by a visioning workshop and development of a final road map report.
IBM Interactive Design, Atlanta, GA | Art Director | 1999 - 2010
Kersting Design | Creative Principal Sole Proprietor | 1993 - 1999
Established and managed a freelance design firm specializing in the creation of brand identity, interactive applications, marketing collateral, advertising, environmental signage and other print graphics. Hired and managed a staff of creative professionals including designers, copywriters, proof readers and photographers
Kersting Design Client Profile
Atlanta Committee for the Olympic Games, Coca-Cola, Rialto Center for the Performing Arts, Georgia Legal Aid, Emory University
Clarion Marketing, Cohn & Wolfe, BBDO/South and Murrell Design Group
Georgia State University
Bachelor of Arts Degree, Concentration: Graphic Design, Magna Cum Laude Graduate
Art Institute of Atlanta
Associate of Arts Degree, Concentration: Visual Communications, Honors Graduate
1999 Print Regional Design Annual Category: Logo Design
2005 IBM Service Excellence Award
2008 President’s Volunteer Service Award (Zoo Atlanta Orangutan Exhibit)
2010 Ultimate Sports App award, Sports Business Magazine: Wimbledon iPhone App
2016 IBM Manager's Choice Award
Published Invention Proposals
2001 Scrolling Navigation Solution - IP.com
2015 Mobile Scan and Compare Application and Architecture - IP.com
2013 Georgia Center for Nonprofits: Digital Marketing Strategies for Georgia Nonprofits
2014 Grace Hopper Celebration: Engaging an Audience of One: Dynamic Personas and Messaging
2016 North Carolina Association of Feeding America Food Banks: Social Media Strategy and Design
Runner, musician, fiber artist