Kersting Design

Roles: Creative Direction | Digital Marketing | UX

Led Creative Services for the IBM PartnerWorld brand and IBM Partner Ecosystem Program from August 2018 to January 2020.

Outcomes

Combined best-in-class creative direction, editing, multimedia, print and visual design to succeed in driving successful IBM partner engagement.

Delivered on-brand design and strategy initiatives for executive points of view, partner stories, strategic messaging, and leadership proof points to improve IBM Partners’ market position, competitive advantage, and business results.

Provided Creative Direction for PartnerWorld at Think conference including the design of a 6 panel video wall, digital signage, event banners and social media assets.

Aligned all deliverables to IBM Design Language and the IBM Brand Design System.

Managed project workflow within the IBM Design Thinking and Agile practices.

Role: Creative direction, marketing strategy

Vaccine Ambassadors’ mission is to achieve equitable access to life-saving vaccines for communities that lack that access. Since June of 2020, Kersting Design has provided strategic marketing and UX services for them.

Design objectives
Create wider recognition by promoting the Vaccine Ambassadors’ brand and accomplishments.

Activities and outcomes
Designed a multi-channel campaign to encourage people to donate vaccines called “Share Your Shot”.

Created a print and digital Pharmacy and Clinic campaign, including, concepting, writing, visual design and production.

Developed a 5K campaign concept and design – an effort that successfully raised over $25K.

Redesigned UI/UX for their website’s “Get Involved” section.

Updated Vaccine Ambassador's look and feel to a more sophisticated style with originally designed content with an emphasis on brand definition and differentiation.

This app was designed to provide wayfaring and visitor information for the 2015 Papal visit to Philadelphia. It also served as a guide to popular venues around the Philadelphia area.

Design Objectives
Create an easy intuitive user experience for event attendees before, during and after their visit. The app was designed to assist with crowd flow showing users where parking was available and which venues were most popular. Transportation options were featured along with safety protocols and quick access to services in an emergency.

Activities and Outcomes
Performed user research including conducting and analyzing stakeholder and audience surveys and interviews.

Facilitated Design Thinking Workshop to gather requirements, assess user needs. Created storyboards, journey maps, empathy maps during the session.

Designed flowcharts, wireframes, look and feel and prototype.

Roles: Creative Direction, visual design, consulting

IBM partnered with Zoo Atlanta and the Center for Behavioral Neuroscience (CBN), to design and implement two projects. The first was the Orangutan Learning Tree, a fake tree with a perch and stand that housed a touch screen computer. The orangutans were able to play games on the computer while providing important cognitive data for the CBN scientists.

The second project dubbed the “human kiosk” was a standard touch screen kiosk that sits next to the exhibit that gave human visitors the chance to play the same games as the orangutans and to learn more about their environmental challenges.

Design Objectives

Create a fun and engaging kiosk experience to help people learn about the plight of the orangutans and how to help with conservation

Create a fun and engaging experience for the orangutans, so they play the three games on the kiosk, matching, drawing and mazes

Design the orangutan kiosk to collect meaningful cognitive data for scientists

Activities and Outcomes

Design and code simplified versions of three games in colors that would peak the orangutan’s curiosity and get them engaged

Work with stakeholders from CBN and Zoo Atlanta to determine projects requirements and outcomes

Translate games to “human” kiosk; gather and present content to educate kiosk users

Follow visual design specifications of Zoo Atlanta

Roles: UX Design | Graphic Design | Content Creation

As my original concept, the IBM Design Mentorship Program pairs high-achieving students, as well as entry-level designers, with experienced UX design professionals who act as the student’s mentor. This team partners with a small business or nonprofit organization to produce small-scale design projects.

Design objectives
Senior designers teach higher level design and client facing skills to talented students while providing cost-effective design to their clientele.

Activities and outcomes
Each engagement begins with a kickoff call introducing the design team to the client and the project.

An audience survey is performed and a client requirements and an ideation session is conducted. The output of those activities is a design brief, project proposal and project plan, which the student and mentor present to the client. After client sign off the project work begins!

The student and mentor work together to complete the project which is jointly presented to the client. Changes and updates are made as needed.

See examples of completed projects to the left.

The objective of Major Innovation campaign was to showcase the newest IBM retail technologies during the National Retail Federation's Big Show in New York.

My team designed the IBM booth as the “Bookstore of the Future” complete with store banners, digital signage, DVD covers and a lunchbox. We also created a takeaway interactive CD-ROM for conference attendees.

Major Innovation was represented by our Superhero Avatar and a metaphor for the IBM technologies featured in the booth. Our concept was that the Bookstore of the Future enabled experiences beyond books and media and would change you by "...taking you there".

This was a Super fun project.