https://karenkersting.com/work daily 1.0 2025-09-17 https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717515274772-ZTFFEUGPNS0HNTO0Z4MC/DC3aRA3VwAAHQNw.jpg Work https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717445331522-B8R6N87H8UH846B8PPX8/karen+photo+2015.jpg Work https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717445257204-7GURHV11MCGATVUFTUCP/CheCoIuWkAEj8r-.jpg Work https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717515299447-03VGL311MTXXLM2E388B/working%2Bon%2Bpersonas.JPG Work https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717522317404-SGSZE8FLD98QFXPLWR06/_CzP91rEWIAAy9fm.jpg Work https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1600095012518-N74UD4VTQZ430YHB183M/Screen+Shot+2020-09-14+at+10.25.32+AM.png Work - Assessments The Website User Experience Assessment Grant was developed to take a deep look at an organization’s primary website. It includes a heuristic evaluation of the website and an analysis of the site’s analytics. Consultants document recommendations regarding the brand presence, look and feel, content quality, and navigational structure. During the workshop, consultants discuss their findings and recommendations and develop personas and user journey maps. Clients served National FFA, Georgia Gives, Lennox School District, United Way of Vermont, World Affairs Council, Better Business Bureau of NY Foundation https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1600093011956-QZJ7RNI358D1O27K65SU/Wolf+Trap+Social+media+strategy.png Work - Social Media The Social Media Strategy and Planning Grant was designed to help organizations formulate a strategic plan for effectively managing their social media channels. It includes an expert assessment of the current channels, a review of site analytics, and measurement of the impact and engagement of those channels. Workshop attendees learn about setting goals, audience identification and empathy, content creation, measurement, listening, and an overview of tools used to manage social channels. Clients served Bergen County United Way, Vermont Public Libraries, Wolf Trap Performing Arts, National Math Festival, North Carolina Association of Feeding America Food Banks https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/a1de5a7c-57ee-4ea8-ae40-0ae14a26e23f/the+public+digital+marketing.jpg Work - Digital Marketing The Digital Marketing Strategy Grant was designed to help organizations understand the components of a marketing plan and formulate a digital marketing strategy. The engagement covered 7 components of a marketing plan while focusing on leading practices for audience-centric design, messaging and campaigns. 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https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/abc6fad0-17bf-4c41-a90a-30838dd49aa3/transparent+chops+square.png Work https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1440954615373-ALISJD5CZ123WKYCSZ22/_Avista-Thumbnail.jpg Work https://karenkersting.com/blog daily 0.75 2017-01-26 https://karenkersting.com/about daily 0.75 2023-09-30 https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1620329801660-L8TDD199X27LDVQU4AVB/CzP91rEWIAAy9fm.jpg About https://karenkersting.com/new-resume daily 0.75 2015-08-30 https://karenkersting.com/read-me daily 0.75 2013-08-21 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377122138273-T4CY2P9250M4AKM3YGHZ/Brand%27s+creative+mind+%2820130821%29.jpg Read Me https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377122430471-3N5PIOOQ8YDNX5VOP807/CRAINE%26JONSON+%2820130821%29.jpg Read Me https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377122107913-PW08QOSWT7TOGMPCJLIF/HELLO+ZSO+%2820130821%29.jpg Read Me https://karenkersting.com/contact-1 daily 0.75 2021-06-09 https://karenkersting.com/ibm-corporate-citizenship-consulting-copy daily 0.75 2024-06-04 https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1600093011956-QZJ7RNI358D1O27K65SU/Wolf+Trap+Social+media+strategy.png IBM Corporate Citizenship Consulting (Copy) - Social Media The Social Media Strategy and Planning Grant was designed to help an organization formulate a strategic plan for effectively managing their social media channels. It includes an expert assessment of the current channels including a review of current site analytics; and measurement of the impact and engagement of those channels. Workshop attendees learn about setting goals, audience identification and empathy, content creation, measurement, listening and an overview of tools used to manage social channels. Clients: Bergen County United Way, Vermont Public Libraries, Wolf Trap Performing Arts, National Math Festival, North Carolina Association of Feeding America Food Banks The Social Media Strategy Accelerator Grant was awarded to organizations with a demonstrated high-level of social media expertise. The grant explored advanced techniques to improve outcomes on social channels. This grant typically focused on one initiative, event or campaign. Workshop attendees work collaboratively to refine and improve their plans for their event or campaign. Clients: Barbara Bush Houston Literary Foundation, Child Fund International, Girl Scouts of Eastern Pennsylvania, Junior Achievement of Oklahoma https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/a1de5a7c-57ee-4ea8-ae40-0ae14a26e23f/the+public+digital+marketing.jpg IBM Corporate Citizenship Consulting (Copy) - Digital Marketing The Digital Marketing Strategy Grant was designed to help organizations understand the components of a marketing plan and formulate a digital marketing strategy. The engagement covered 7 components of a marketing plan while focusing on leading practices for audience-centric design, messaging and campaigns. Clients: The Public Theater NY, Durham Public Schools, Oregon Food Bank, Charleston School District, North Carolina Museum of Life and Science, Make a Wish Georgia, Junior Achievement of Northern Indiana https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1600095012518-N74UD4VTQZ430YHB183M/Screen+Shot+2020-09-14+at+10.25.32+AM.png IBM Corporate Citizenship Consulting (Copy) - Assessments The Website User Experience Assessment Grant was developed to take a deep look at an organization’s primary website. The consultants conduct an heuristic evaluation of the website as well as an analysis of the site’s analytics. They document recommendations regarding the brand presence, look and feel, content quality and navigational structure. During a workshop the consultants discussed their findings and recommendations as well as developing personas and user journey maps. Clients: National FFA, Georgia Gives, Lennox School District, United Way of Vermont, World Affairs Council, Better Business Bureau of NY Foundation Custom grants provided specialized consulting services to address unique needs typically related to digital design, brand and communication. Clients served: United States Diplomacy Center, The Gatehouse, Georgia Center for Nonprofits, Mohonk Preserve https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717515274772-ZTFFEUGPNS0HNTO0Z4MC/DC3aRA3VwAAHQNw.jpg IBM Corporate Citizenship Consulting (Copy) https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717445331522-B8R6N87H8UH846B8PPX8/karen+photo+2015.jpg IBM Corporate Citizenship Consulting (Copy) https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717445257204-7GURHV11MCGATVUFTUCP/CheCoIuWkAEj8r-.jpg IBM Corporate Citizenship Consulting (Copy) https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717515299447-03VGL311MTXXLM2E388B/working%2Bon%2Bpersonas.JPG IBM Corporate Citizenship Consulting (Copy) https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717522317404-SGSZE8FLD98QFXPLWR06/_CzP91rEWIAAy9fm.jpg IBM Corporate Citizenship Consulting (Copy) https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1717522317482-G1CG9MANH8ENWKHUF9TQ/_DCx4UHHU0AEx7tf.jpg IBM Corporate Citizenship Consulting (Copy) https://images.squarespace-cdn.com/content/v1/53973effe4b0bf3a5a58ddca/1609254995849-OKSS84KUV1Y1KAD4B1V6/CCCA+square.png IBM Corporate Citizenship Consulting (Copy)