IBM Corporate Citizenship Consulting
Roles: Impact grant design | Workshop facilitation | Strategy consulting
As a consultant at IBM, I developed content, designed activities, and facilitated workshops for five distinct "Impact" Grants within IBM's philanthropic division, Corporate Citizenship and Corporate Affairs (CC&CA). These grants, which included Digital Marketing Strategy, Social Media Strategy and Planning, Social Media Strategy Accelerator, and Website User Experience Assessment, were awarded through a competitive selection process to numerous nonprofit and educational IBM partner organizations.
Each grant awarded commenced with comprehensive marketplace, audience and stakeholder research followed by a virtual kickoff meeting. Later, stakeholders participated in an in-person Design Thinking Workshop including persona and user journey design, concept ideation and a list of prioritized next steps. The grants culminated in the development of a final roadmap for design and development and a presentation of the artifacts and recommendations created during the workshop.
Digital Marketing
The Digital Marketing Strategy Grant was designed to help organizations understand the components of a marketing plan and formulate a digital marketing strategy. The engagement covered 7 components of a marketing plan while focusing on leading practices for audience-centric design, messaging and campaigns.
Clients served The Public Theater NY, Durham Public Schools, Oregon Food Bank, Charleston School District, North Carolina Museum of Life and Science, Make a Wish Georgia, Junior Achievement of Northern Indiana
Social Media
The Social Media Strategy and Planning Grant was designed to help organizations formulate a strategic plan for effectively managing their social media channels. It includes an expert assessment of the current channels, a review of site analytics, and measurement of the impact and engagement of those channels. Workshop attendees learn about setting goals, audience identification and empathy, content creation, measurement, listening, and an overview of tools used to manage social channels.
Clients served Bergen County United Way, Vermont Public Libraries, Wolf Trap Performing Arts, National Math Festival, North Carolina Association of Feeding America Food Banks
Assessments
The Website User Experience Assessment Grant was developed to take a deep look at an organization’s primary website. It includes a heuristic evaluation of the website and an analysis of the site’s analytics. Consultants document recommendations regarding the brand presence, look and feel, content quality, and navigational structure. During the workshop, consultants discuss their findings and recommendations and develop personas and user journey maps.
Clients served National FFA, Georgia Gives, Lennox School District, United Way of Vermont, World Affairs Council, Better Business Bureau of NY Foundation